Social networking setup-help, marketing tips, management and marketing services for social media
 Why “On-line”?
Because that’s where your customers are
The platforms for Social Commerce are expanding rapidly; the audience on Facebook, is over 800 million users and soon it will cross the 1 billion mark.
More than 2.5 million websites have integrated with Facebook, with 10,000 more added every day.
Why “Social Media”
We know that social activities like sharing and recommendations drive sales.
- 90% of all purchases are subject to social influence
- 90% of consumers trust recommendations from people they know
- 67% spend more online after seeing recommendation
Sharing and recommendation behavior is growing.
- 75% of Facebook users have “Liked” a brand
- 53% of Twitter users have recommended companies or products
Research has shown that the likelihood of purchase increases when people have a social connection with a brand or product.
Facebook
Your “Community”
- A place to build community and loyalty to your brand
- A place to showcase the brand with current information, pictures and event info
- A place to interact with and engage customers and potential customers
- A referral generator
Did you know?
An average of 7 hours per month are spent on Facebook activity, giving Facebook the highest levels of traffic than any other search, social, game or other stand alone site.
Rules of the Road
- Facebook should be updated daily
- Use multimedia as much as possible
- Link via Twitter, Website and Blog
- Write content that engages readers
Twitter
Your business’s “feet on the ground” outreach
- Twitter’s a quick and timely way to drive traffic to your website, Facebook page and blog.
- Twitter allows you to keep in touch with your clientele, inform them of new developments and offers and to link them to more detailed explanations.
- At a minimum, a business should be Tweeting anywhere to 12 to 24 times a day (in a 12 hour period) in various streams depending on stream volumes.
- If applicable, a business should geo-locate, have its own hashtag and enter Twitter streams germane to it’s location and business.
Website
Where the company’s basic information resides
- Critical to any business today. It is where the details of what you offer reside all in one place.
- Site should be up to date, easy to navigate, informative, attractive, and the means to contact the business either by email, phone, Twitter or Facebook should be obvious.
- The website should be a primary focus of driving traffic from other social media sources. Think of it as your “home base”.
Blog
Informal and engaging information – where you get “personal”
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A blog allows you to personalize your business with writing that interests you
- It should be engaging and informative
- It should be updated frequently
- It should be linked in Twitter, featured on Facebook and/or E-mail
Email
A way to keep in touch with existing customers
- Email blasts should give details about upcoming events, specials, new products, and other offerings.
- The blast should be informative and interesting – something they want to read.
- It should help existing customers decide to go back to the store and/or website.
Social Media Flow
Networked to create a synergy that leads to increased buying decisions
Social Media Marketing
“Social media marketing isn’t free. Even though it doesn’t cost anything for transmission, you still need to spend time and effort creating value for customers before they’ll consider sharing your message. That has a cost.
Consequently, social media marketing involves more than setting up a blog or Facebook page. It requires a different approach than traditional media.” – Angela Housman, Housman and Associates
Engagement
“Engagement in social media is different from traditional advertising and public relations because it emphasizes consumer-to-consumer interactions that amplify messages well beyond the potential of traditional word of mouth. Engagement also involves authentic relationships between the firm and consumers that look more like a real friendship than a commercial relationship.”
Sharing
Sharing is really the Holy Grail of social media. Not only does sharing help spread your message, but people are more likely to buy your product based on recommendations from their Facebook “friends” than from advertising. We think of our friends as being objective, making them more believable. We also think of our friends as being “like us” so we figure if they like something, we will too.
Engagement encourages sharing. But understanding the mechanics of sharing helps you make sharing easier. So, putting hyperlinks on websites, emails, and other forms of electronic communication helps people find your social media sites. Putting share buttons in these communications makes it easy for people to share your message in their own social networks.
It’s engagement that motivates people to read your message and share it with their own social networks.
Non-Networked and Missed Parts
Components not a network
Step 1
Network the components
Step 2
Add Twitter social media to the network
Step 3 (Optional)
Add more social media to the network
Results You Want
Two bottom line desired results:
- You want to generate interest that drives traffic to your website and creates engaged and loyal followers who share.
- Ultimately you want that visit to the website to convince the visitor decide to do business/follow/donate.
What Social Media Marketing Requires
Positive on-line brand establishment via social media requires:
- A Social Media strategy
- Social Media campaigns
- Interaction/engagement/sharing
- Consistency of effort
What We offer
Contact us about how we can help you with your social networking needs
- Brand establishment and management
- Social media expertise for development of a SM strategy and campaign
- Consistency of effort
- Flexibility in terms of adapting to changes during the campaign
- Volume to ensure we reach potential customers
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